Top 6 Digital Marketing Courses in UK with placement

 

Digital Marketing Courses to get you started

Digital Advertising and Marketing 101: The Complete Guide

Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more|Grow your career (German/Portuguese) English, French,

What you'll learn

Full understanding of Digital Marketing foundations

A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeted, and more

The ability to think strategically about where and how to place ads

What we mean by marketing vs. advertising

An understanding of the complex way digital advertising companies work together

Understand social media advertising, Facebook advertising, and Twitter advertising, and how it fits into a larger digital advertising campaign

Learn from an industry expert

Analyze trends and news

Find out where to get more information about the advertising space

Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising

230+ Five Star reviews on Udemy!

Join students in over 120 countries

Understand what social media advertising is and means

Understand how digital advertising is different from traditional media

Be able to clearly and confidently present ideas to clients and co-workers

Learn about an industry on track to be worth over $330B a year by 2023

This course includes:

1.5 hours of on-demand video

Access on mobile and TV

Assignments

Certificate of completion.

Requirements

Have some interest in the digital advertising industry

Come to the course ready to learn

Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)

Description

Course Subtitles are Available in Following Languages: English, Portuguese, German

Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook that control ads you see on your computer, phone, and tablet? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!

I have 10+ years of experience in the digital marketing industry, ranging from small businesses in upstate NY to major advertisers, NYC-based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies, and more.

To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever-changing digital advertising ecosystem.

This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!

Overview: This course is designed as an introduction to the world of digital and online advertising. In it, we'll cover all the different types of digital ad units, advertising partners, processes, buying, and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Course Subjects:

Intro: What are digital advertising and marketing?

Display/Banner Ads

Video Ads & Pre-Roll

Social Media

Audio

Rich Media & Takeovers

The IAB, and more

The Digital Ecosystem: What are the different types of digital advertising vendors?

Publishers, exchange, network, DSP, etc

Buying the Ads: What are the different types of buying models and the advantages of each?

CPM, CPC, GRPs, etc

Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (

Cookie data

PII

Registration Data

IP address

DMPs

Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose, and how they function)

Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)

The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.

Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.

This Course Also Comes With:

✔ Lifetime Access

✔ Fast & Friendly Support in the Q&A section

Don't Miss Out!

Every second you wait is costing you valuable leads and sales.

These courses come with a 30-day money-back guarantee - so there's no risk to getting started.

Go ahead and hit the "take this course" button to start growing a business online today!

Real Student Testimonials:

Digital Advertising & Marketing 101

★★★★★ “The real-world examples almost make it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit

★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocelyn Armour

★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C

★★★★★ “Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively.” - Seshantu Chatterjee★★★★★ “Thanks so much for the insightful course. The course gave me in-depth information for a beginner like me and still, I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I'm ready to move to 201.” - Motsidisi Maureen Ried

★★★★★ “Very informative, to the point and covered all the foundations of digital advertising.” - Robert Janes

Digital Advertising & Marketing 201

★★★★★ “When combined with Ben's 101 courses, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser

★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh

★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark

Introduction to Programmatic Advertising

★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla


★★★★★ "Being an advertising agency media planner and buyer, having this hands-on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and I truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody

UPDATE 2023: Over 10,000 students in over 150 countries! Thank you so much, everyone, this is amazing! Here's to the next thousand!

UPDATE: New assignments added to help you apply what you're learning to an example advertising campaign!

ATUALIZAÇÃO: Publicidade Digital e Marketing agora disponível em Português! Para agregar mais valor aos meus alunos no Brasil, adicionei legendas para o português (Brasil) em todas as palestras. Estou ansioso para ouvir comentários sobre esta nova adição de linguagem!

UPDATE: Digitale Werbung & Marketing jetzt auch auf Deutsch! Um meinen Schülern in Deutschland mehr Wert zu geben. Ich habe allen Vorträgen Untertitel für Deutsch hinzugefügt. Ich freue mich auf Feedback zu diesem neuen Sprachzusatz!

According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and your peers by taking this introductory course.

Who this course is for:

Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space

Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see every day

Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising.   Learn more.


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